As Covid-19 rampaged across Europe in 2020, Primark’s managers could only watch as online rivals muscled in to supply T-shirts, hoodies and pyjamas to its locked-down customers. With no online sales channel, the discount clothing store was faced with total closure and burning through £100mn of cash each week. The […]
daraz online shopping
Embracing Online Shopping Changes
With inflation and the looming recession, how can brands and retailers sustain growth? Digital spending has increased significantly during the first two years of the pandemic. US consumers alone spent $1.7 trillion online, according to Adobe. However, with inflation and the looming recession, how can brands and retailers sustain growth? […]