Many Canadians have traded shopping malls for online checkouts when purchasing gifts for friends and family during the holidays, but the practice is not without risks. According to the Canadian Anti-Fraud Centre, the pandemic “has created an environment that is ripe for fraud and online criminal activity,” with fraud related […]
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IKEA’s chief digital officer on how it’s using AI to personalized online shopping, working with influencers
Anyone who’s ever been to an IKEA store has seen the hyper-curated rooms to inspire shoppers with ways to design their homes. But while the retailer’s website has in many ways remained flat — keeping the DNA of the Swedish retailer’s old-school catalogs — the company is increasingly using emerging […]